Designing for political campaigns incorporates all the typical aspects of graphic design, yet also brings in some approaches unique to these types of projects. For example, yard signs need to be fashioned in a way that they stand out and can be read in a matter of seconds as cars pass by. Printed materials are best sent through a union shop.
Materials from different campaigns often appear so similar, it's hard to distinguish one candidate from another. We aim to design mailers, brochures, palm cards in such a way that they stand out, while not straying too far from the expected format.